Who we are

An agency with a human heart. Relationship between people, and attention to detail are the things that count for us.

Not only a group of videomakers, musicians, producers copywriters, marketing experts and developers: TUP is a creative team completely at your fingertips.
Totally Unnecessary Productions was founded in Milan in 2007 by professionals with a long experience in different fields.
Our background is made of marketing, media, digital communication, tV screenplay and direction, production for TV and advertising, format creation for mobile Tv and digital channels.
We design and produce original contents and formats, we promote and manage metacommunities, we produce events and communication projects thought to encourage the dialogue and interaction between companies and their public.